Orphan's Asrina Radio Charity
We provide affordable options for supporting orphan causes through charity events and donations.
Our services
Main help
What help do orphans need the most? Many orphans across the world are in desperate need of nutritious food, clean water, healthcare, education, as well as an adequate place to live and play. These are all essential for children to have a healthy, safe and happy childhood.
What orphans need the most?
What orphans need the most?
Ten Best Things You Can Donate To An Orphanage, Apart From Money
Clothing and Shoes. One of the most basic needs of any human being is clothing. ...
Toys and Books. ...
Hygiene Products. ...
Blankets and Linens. ...
School Supplies. ...
First Aid Supplies. ...
Cleaning Supplies. ...
Non-Perishable Food Items.
What can we do to help the orphans?
What can we do to help the orphans?
Here are 10 actions you can take today to help them.
1 – Pray for an Orphan. ...
2 – Send a Box of Love to Orphans. ...
3 – Share Their Story. ...
4 – Become a Host Family. ...
5 – Help Families Stay Together. ...
6 – Give Your Financial Support. ...
7 – Sponsor A Family Ready To Adopt. ...
8 – Consider Foster Care!
9 – Give the Greatest Gift: Adopt!
10 – Your Legacy: Change the Life of a Child!
Ten Actions You Can Take Now to Help Orphans
We live busy lives, and often forget the empty void that is in the heart of every orphan child. While many of us grew up in loving families, orphans yearn to find that family to call their own. Here are 10 actions you can take today to help them.
1 – Pray for an Orphan
One of the first things that you may learn when you decide to help orphans is that there is many more orphans that you imagine (132 million according to UNICEF). One of the easiest things you can do at this moment is to pray for an orphan child or for the needs of all orphans. There are so many children waiting for adoption, and you could choose one kid and pray for her until she can find a family. If you search online, you can find waiting lists that give you information on specific children in your area for whom you can pray.
2 – Send a Box of Love to Orphans
I have been in many institutions in Brazil and during those volunteer visits, the one thing that I have noted is that kids often came to the orphanage with only the clothes that they were wearing, and nothing else. Often the only personal belonging that children have in these shelters is a toothbrush. Imagine if you suddenly lost all of your personal belongings and the only thing you are left with is your toothbrush! Why don’t you do something now to bring a smile to the face of a child? You can send a gift box for a child in an institution or in foster care. Why not send this box to the child you are praying for?
3 – Share Their Story
The older a child gets it becomes more difficult to find a family that will adopt them. So, it is time to start moving! You can use your Facebook, Twitter and blog to share the child’s story and picture (of course only if you have received permission from the adoption agency). You also can talk to your friends and family. You never know whom God chooses to become that child’s family.
4 – Become a Host Family
After helping a child to find a family, you may feel that you are ready to get personally involved. You want to give hugs, kisses, tell bed stories, and make a kid feel loved by your family and by God. At the same time, you don’t feel ready to take all the steps needed to become a foster or adoptive family. Maybe it is time for you to think about become a host parent. It is not so hard, and it is not expensive to become a host family. To learn more about hosting programs go to the Hosting Programs section here on my blog.
5 – Help Families Stay Together
Do you know that not every child placed in an orphanage qualifies for adoption? The truth is that most kids in orphanages do have parents that love them but just can’t take care of them. There are many reputable organizations you can support that fulfill this mission. Some organizations work for children that still live with their parents, children that, without a financial sponsor, would be placed in an orphanage and be separated from their parents.
Other organizations work for the benefit of those children who do qualify for adoption. The sponsorship usually ranges from 20 to 50 dollars per month and you will be paying for food, medical care, school fees and sometimes shelter. Often you receive the blessing of being able to communicate with the child that you sponsor. To learn more about ways you can support these organizations with your financial generosity, please click here.
6 – Give Your Financial Support
Some orphanages are suffering from overcrowding and as a result do not offer the best environment for children. During my visits to many orphanages, it became clear that many of these institutions are under-staffed and many of the workers have little training, and overall most receive very low wages. Stop and think about this for a moment. Yes, there is a critical need for more orphanages. There is also an urgency to the need to give better training to volunteers and workers in orphanages so that they are ready to meet the emotional and physical needs of children placed in their care. As a society we must make sure that those who make it their life’s calling to help children in these institutions are also treated with dignity. These financial and training needs are met if we as a society choose to do a little effort to help those who help the children in need. Today you can help an orphanage–with your financial support!
7 – Sponsor A Family Ready To Adopt
Even if all orphanages in the world were excellent institutions, nothing can substitute the love of a family. I can’t count how many times I have heard this phrase: “We want to adopt; the problem is that we can’t afford it”. If you think that adoption it is not for your family, what about helping a family that is ready to do it? There are many organizations that give grants to adopting families. You can share this information. You can also provide financial help to families that are ready to adopt.
8 – Consider Foster Care!
In the USA there are more than 300,000 kids in the foster-care system. In the United States if a parent is found to negligent in the care of their children, the local or state government steps in and temporarily removes children from the custody of their parents. These are actions to protect the health, welfare, and well-being of the child. This also allows the parents to go through legal court mandated processes so that they can regain the custody of their children.
When children enter the foster card system, they are temporarily placed in the custody and care of accredited foster families. During this temporary placement, the foster parents gain legal guardianship over the day-to-day care of those children. Most U.S. State governments will train you and compensate you for being a foster family. Being a foster family is an opportunity to make a positive difference in a child’s life forever.
9 – Give the Greatest Gift: Adopt!
After trying everything possible to help the child to live with her birth family, sometimes the legal courts decide this is impossible and then the child become legal to adopt. Adopting a child it is a very important decision. Adoption is a lifetime commitment to that child. If you feel that God has placed the calling in your family’s heart go for it! It is a long journey in which you should take one step at time and letting God be your guide.
Surely it is worth it!
10 – Your Legacy: Change the Life of a Child!
If you do any of the suggestions, I’ve shared with you, you will make positive impact in the life of a child. The public, your community, friends and family probably are not aware of the needs of vulnerable children in their local communities. Help and share information on this topic. You can speak up, write, and share with others! You can teach others in your church about the needs of orphans. Today you can DO something to help!
Executive Summary
Business Overview
Orphan's Asrina Wellness Consultant Charity is an upcoming business with a profound commitment to improving the lives of orphans worldwide. Our operations are designed to provide a comprehensive range of services aimed at enhancing the wellbeing of orphans, fundraising for their needs, providing education, improving their social lives, and offering accommodation. We also provide counselling, mental health support, and advocacy. We operate through both online and physical locations, allowing us to reach a global audience and provide our services to those who need them most.
Business Origins
The inception of Orphan's Asrina Wellness Consultant Charity was born out of a deep desire to make a difference in the lives of orphans. We recognised the need for a holistic approach to supporting these vulnerable individuals and decided to create a platform that would address their diverse needs. With a dedicated team of five employees, we have been able to design and develop a range of programs and services that focus on the wellbeing of orphans, mental health support, education, and empowerment.
Competitive Advantage
Our competitive edge lies in our comprehensive and unique approach to orphan support. We offer a wide range of services designed to cater to the diverse needs of orphans worldwide. Our focus on mental health and advocacy sets us apart in the industry. We provide holistic support for orphans to lead fulfilling lives. Our services are not limited to physical needs, but we also focus on mental health, emotional resilience, and social integration. This holistic approach is what sets us apart from other organisations in the industry. Our customer segments include orphanage supporters, mental health advocates, and the youth empowerment movement. These groups, despite their varying income levels, share a common interest in supporting the welfare of orphans. Our services are designed to meet their needs and expectations, further strengthening our competitive position in the market.
Financial Summary
Despite being an upcoming business, we anticipate a promising financial future. We expect to generate a revenue of 6000 in our initial phase of operation. Our future growth rate is projected to be 27%, a testament to our robust business model and the increasing demand for our services. Our products and services include orphan's wellbeing programs, education support, mental health counselling, and youth empowerment workshops. These offerings are designed to empower orphans and equip them with the necessary skills and resources to lead fulfilling lives. In conclusion, Orphan's Asrina Wellness Consultant Charity is not just a business; it is a mission-driven organisation dedicated to making a difference in the lives of orphans worldwide. We are confident that with our unique approach, dedicated team, and comprehensive range of services, we will make a significant impact in the world of orphan support.
Situation Analysis
Industry Overview
The Orphan's Asrina Wellness Consultant Charity operates within the broader non-profit sector, specifically focusing on the wellbeing, education, and empowerment of orphans worldwide. This industry is vast and diverse, with numerous organisations striving to make a positive difference in the lives of vulnerable children. According to the United Nations Children's Fund (UNICEF), there were nearly 140 million orphans globally in 2015. This statistic underscores the scale of the challenge and the critical role that organisations like ours play in addressing the needs of these children. Our work is not only about providing immediate support but also about empowering these children to lead fulfilling lives. The non-profit sector is increasingly leveraging technology to enhance its reach and impact. Online platforms and digital channels have become essential tools for fundraising, advocacy, and service delivery. As an upcoming organisation, we plan to utilise both online and physical channels to reach out to our beneficiaries and supporters. Our services include wellbeing programs, education support, mental health counselling, and youth empowerment workshops. These services are designed to address the holistic needs of orphans, from their mental health to their education and social integration.
Key Market Trends
The first key market trend is the growing recognition of mental health as a critical aspect of overall wellbeing. According to the World Health Organisation (WHO), mental disorders among children and adolescents are on the rise globally. Our mental health counselling services and wellbeing programs are designed to address this trend, providing much-needed support for orphaned individuals.
Another significant trend is the increasing use of technology in the non-profit sector. A report by TechSoup found that 92% of NGOs worldwide had a website, and 67% accepted donations online in 2018. As we prepare to launch our operations, we are developing a robust online presence that will enable us to reach out to our beneficiaries and supporters effectively.
Education support for orphans is also a key market trend. UNESCO reported in 2019 that orphans are less likely to be in school than their non-orphan counterparts. Our education services are designed to address this gap, ensuring that orphans receive the necessary support and resources to thrive.
Youth empowerment is another crucial trend in our industry. According to the United Nations Population Fund (UNFPA), empowering young people to realise their potential is key to achieving sustainable development. Our youth empowerment workshops are designed to build confidence and resilience among orphans, helping them to realise their potential.
Finally, there is a growing emphasis on social integration for orphans. A study by the International Journal of Social Welfare in 2020 found that social integration is key to the wellbeing and development of orphans. Our programs focus on advocacy and social integration, helping orphans to lead fulfilling lives.
SWOT Analysis
Strengths
Our business, Orphan's Asrina Wellness Consultant Charity, offers a wide range of services to cater to the diverse needs of orphans worldwide. This includes holistic support for mental health, education, accommodation, and social life. Our comprehensive approach ensures that we can meet the varied needs of our beneficiaries, setting us apart from other organisations in the industry.
Our focus on mental health and advocacy is another key strength. We understand the importance of mental health in the overall well-being of an individual and strive to provide top-notch mental health services. This includes counselling and mental health awareness education, which are integral parts of our orphan's wellbeing programs and education support services.
We are proud to provide holistic support for orphans to lead fulfilling lives. Through our youth empowerment workshops and wellbeing programs, we aim to empower orphans and equip them with the necessary skills and knowledge to thrive in society. Our services are designed to promote resilience and social integration, which are crucial for their overall wellbeing.
Our business operates both online and at physical locations, allowing us to reach a wider audience. This dual distribution channel ensures that we can provide our services to orphans regardless of their location, making our services more accessible.
Finally, our small but dedicated team of 5 employees is a significant strength. Each member of our team is committed to our cause and brings unique skills and expertise to the table, ensuring that we can deliver high-quality services to our beneficiaries.
Weaknesses
Despite our strengths, we acknowledge that our business currently lacks a strong online presence. However, we are committed to improving this by investing in our digital marketing strategy and enhancing our website's user experience. We believe that this will help us reach a larger audience and increase our impact.
We also recognise that our small team limits our capacity to scale our operations. To mitigate this, we plan to invest in our team's professional development and explore opportunities for collaboration with other organisations. This will allow us to increase our capacity without compromising the quality of our services.
Opportunities
There is a growing awareness and concern about the well-being of orphans worldwide. This presents an opportunity for us to collaborate with other organisations, governments, and individuals to expand our reach and impact.
The increasing acceptance and importance of mental health in society is another opportunity for us. This trend aligns with our focus on mental health and advocacy, allowing us to further emphasise these aspects in our services.
Advancements in technology provide us with the opportunity to enhance our online services and reach more orphans worldwide. This could include online counselling sessions, virtual workshops, and digital learning resources.
Lastly, the rise of social media and influencer marketing presents an opportunity for us to raise awareness about our cause and attract more donations. This could significantly increase our funding and enable us to expand our services.
Threats
We acknowledge that the competitive nature of the non-profit sector is a potential threat. However, we believe that our unique focus on orphans' holistic wellbeing and mental health sets us apart. By continually improving our services and staying true to our mission, we can navigate this competitive landscape.
Another potential threat is the uncertainty of funding, which is common in the non-profit sector. To mitigate this, we plan to diversify our funding sources and implement a robust fundraising strategy. This will ensure the sustainability of our business and allow us to continue serving orphans worldwide.
Marketing
Business Objectives
Short-term Objectives
In the first year, increase the number of orphans benefiting from our wellbeing programs by 20%.
Within two years, establish a robust online presence, with the goal of reaching out to 30% more supporters for our cause.
Within the first two years, raise the funds necessary to employ 5 full-time employees to support our operations.
In the first year, build partnerships with at least 5 other non-profit organisations to enhance our service delivery.
Medium-term Objectives
Within three years, expand our education support services to benefit 40% more orphans.
In the span of five years, increase the number of orphans receiving mental health counselling by 50%.
Within four years, ensure that our youth empowerment workshops are reaching at least 60% of the orphans we support.
In five years, increase our total revenue to £6000 to support the expansion of our services.
Long-term Objectives
Within six years, establish physical locations in at least two more countries to expand our reach.
In the span of ten years, ensure that all orphans we support are receiving comprehensive services, including wellbeing programs, education support, mental health counselling, and youth empowerment workshops.
Within seven years, grow our annual revenue by a rate of 27% to ensure the sustainability of our operations.
In the span of ten years, become a leading advocate for orphan's wellbeing, education, and empowerment worldwide.
STP
Segmentation
Segment 1: Orphanage Supporters
Customer Needs: Support for orphanages, holistic care for orphans
Demographics: Medium-income individuals, aged 30-50, socially conscious
Purchasing Behavior: Willing to donate to causes they believe in, value transparency in charity organisations
Segment 2: Mental Health Advocates
Customer Needs: Mental health support for orphans, advocacy for mental health awareness
Demographics: Low-income individuals, aged 25-40, passionate about mental health issues
Purchasing Behavior: Support services that promote mental health, willing to volunteer time and resources
Segment 3: Youth Empowerment Movement
Customer Needs: Empowerment workshops for youth, opportunities for personal growth
Demographics: Low-income individuals, aged 18-30, seeking personal development
Purchasing Behavior: Interested in programmes that offer skills development, value community engagement
Segment 4: Corporate Social Responsibility Partners
Customer Needs: Corporate social responsibility initiatives, impact-driven projects
Demographics: High-income professionals, aged 35-55, looking to give back to society
Purchasing Behavior: Interested in partnerships that align with their company values, seek long-term impact
Segment 5: Educational Institutions
Customer Needs: Education support for orphans, mental health resources for students
Demographics: Educational professionals, aged 25-60, passionate about education equity
Purchasing Behavior: Seek partnerships that benefit their students, value programmes that promote well-being
Targeting
We have chosen to target the Orphanage Supporters, Mental Health Advocates, and Youth Empowerment Movement segments because they align closely with our mission of providing holistic support for orphans. These segments have specific needs that our products and services can address effectively, and by targeting them, we can make a significant impact on the well-being of orphaned individuals.
Positioning
As a business, we position ourselves as a trusted partner in orphan well-being, catering to the needs of our targeted segments. For Orphanage Supporters, we highlight our transparent donation process and the direct impact their contributions have on orphanages. For Mental Health Advocates, we emphasise our mental health counselling services and advocacy programmes. And for the Youth Empowerment Movement, we showcase our youth empowerment workshops and opportunities for personal growth. By tailoring our messaging and services to each segment's income level and specific needs, we aim to be the most attractive choice for those looking to make a difference in the lives of orphans.
Customer Decision Process
Recognition of Need
At Orphan's Asrina Wellness Consultant Charity, we understand that our customers are driven by the need to make a difference in the lives of orphans worldwide. Our customer groups, which include Orphanage Supporters, Mental Health Advocates, and the Youth Empowerment Movement, recognise the need to support the wellbeing, education, social life, health, accommodation, counselling, mental health, and advocacy for orphans. This need is often triggered by awareness of the challenges faced by orphans and the desire to contribute to a solution.
Information Search
Once the need is recognised, our customers embark on a search for information about how best to support orphans. We provide comprehensive information about our services and initiatives through our online and physical distribution channels. Our website offers detailed descriptions of our projects, success stories, and ways to contribute. We also organise physical events and meetings to provide first-hand information about our work and the impact of donations.
Evaluation of Alternatives
In the evaluation stage, our customers compare different charities and initiatives to decide where their support will have the most significant impact. We strive to stand out by demonstrating transparency, effectiveness, and commitment to our cause. We provide clear reports on how funds are used, the progress of our initiatives, and the tangible impact on the lives of orphans. We also offer various ways to contribute, catering to different preferences and capabilities of our customers.
Purchase Decision
The purchase decision in our context is the decision to donate or contribute to our cause. This decision is influenced by the perceived value and impact of the contribution. We ensure that our customers feel confident about their decision by providing a seamless donation process, flexible donation options, and immediate acknowledgement of their contribution. We also emphasise the direct impact of their support, reinforcing the value and importance of their decision.
Post-Purchase Behaviour
After the donation, we focus on fostering a long-term relationship with our customers. We provide regular updates on the progress of our initiatives and the impact of their contributions. We also encourage feedback and interaction through our online platforms and physical events. This post-purchase engagement is crucial to maintain customer satisfaction and loyalty, and to encourage repeat donations and advocacy for our cause. We understand that a positive post-purchase experience can turn our customers into advocates, spreading the word about our work and attracting more support for our cause.
4P
Product Strategy
Product Description
Our Orphan's Wellbeing Programs are designed to provide comprehensive support for orphans, addressing their mental, emotional, and physical needs. We aim to create a nurturing environment that fosters growth and development.
Our Education Support services are focused on mental health awareness and advocacy. We believe that education is a powerful tool that can empower orphans to overcome their challenges and thrive.
Our Orphan's Mental Health Counseling services are aimed at promoting emotional well-being and resilience. We provide professional counseling sessions to help orphans navigate their emotions and build resilience.
Our Youth Empowerment Workshops are designed to create a supportive environment for youth to build confidence and resilience. We aim to empower orphans to become self-reliant and successful individuals.
Our Orphan's Wellbeing Programs are designed to empower orphans to lead fulfilling lives. We focus on advocacy, social integration, and overall wellbeing to help orphans transition into society successfully.
Product Differentiation
Our Orphan's Wellbeing Programs are differentiated by our holistic approach. We address all aspects of an orphan's well-being, including mental health, education, and accommodation.
Our Education Support services are unique in their focus on mental health awareness and advocacy. We provide resources and support to ensure that orphans receive the necessary education to thrive.
Our Orphan's Mental Health Counseling services stand out due to our emphasis on emotional well-being and resilience. We provide professional counseling sessions to help orphans navigate their emotions and build resilience.
Our Youth Empowerment Workshops are differentiated by our supportive environment and focus on confidence and resilience building. We aim to empower orphans to become self-reliant and successful individuals.
Our Orphan's Wellbeing Programs are unique in their focus on advocacy, social integration, and overall wellbeing. We aim to empower orphans to lead fulfilling lives and transition into society successfully.
Product Development
We continuously improve our Orphan's Wellbeing Programs by incorporating feedback from orphans and caregivers, and staying updated with the latest research in child psychology and development.
We constantly enhance our Education Support services by incorporating the latest educational methodologies and resources, and by training our staff to provide the best support to orphans.
We continuously develop our Orphan's Mental Health Counseling services by staying updated with the latest research in mental health and resilience building, and by training our counselors to provide the best support to orphans.
We constantly improve our Youth Empowerment Workshops by incorporating the latest research in youth development and empowerment, and by training our staff to provide the best support to orphans.
We continuously enhance our Orphan's Wellbeing Programs by incorporating feedback from orphans and caregivers, and staying updated with the latest research in social integration and overall wellbeing.
Product Branding
Our Orphan's Wellbeing Programs are branded as a comprehensive solution for orphan's wellbeing, providing a nurturing environment that fosters growth and development.
Our Education Support services are branded as a powerful tool for empowerment, focusing on mental health awareness and advocacy.
Our Orphan's Mental Health Counseling services are branded as a safe space for emotional exploration and resilience building, promoting emotional well-being in orphans.
Our Youth Empowerment Workshops are branded as a platform for growth and self-reliance, creating a supportive environment for youth to build confidence and resilience.
Our Orphan's Wellbeing Programs are branded as a pathway to a fulfilling life, focusing on advocacy, social integration, and overall wellbeing.
Pricing Strategy
For Orphan's Asrina Wellness Consultant Charity, we have chosen to adopt a value-based pricing strategy. This decision is rooted in our understanding of the unique value our services bring to our targeted segments - Orphanage Supporters, Mental Health Advocates, and the Youth Empowerment Movement. We believe that the holistic support we provide for orphans - from mental health services to education and accommodation - is of immense value and this should be reflected in our pricing.
Implementing a value-based pricing strategy involves a deep understanding of the perceived value of our services to our customers. We will conduct thorough market research to understand how much our target segments are willing to pay for the services we offer. This will involve directly engaging with our target segments through surveys and interviews, as well as studying the pricing strategies of similar charities. We will also consider the income levels of our target segments to ensure our pricing is accessible.
Our value-based pricing strategy also means that we will offer tiered pricing models for our services. For example, our orphan's wellbeing programmes might have different pricing tiers depending on the level of support provided. This will allow us to cater to a wider range of income levels within our target segments, ensuring that our services are accessible to as many people as possible. The tiered pricing model will also allow us to capture more value from customers who are willing to pay more for higher levels of service.
Service Strategy
Our service strategy is centred around providing a high level of customer satisfaction and fostering loyalty. To achieve this, we will focus on three key areas: personalisation, responsiveness, and continuous improvement.
Personalisation involves tailoring our services to meet the unique needs of each individual. We understand that each orphan has a unique set of challenges and needs. Our employees will take the time to understand these needs and tailor our services accordingly. This could involve customising our wellbeing programmes, education support, or mental health counselling services to suit the individual's needs.
Responsiveness is about ensuring that we are always there for our customers when they need us. This means being available to answer questions, address concerns, and provide support at all times. Our employees will be trained to respond quickly and effectively to customer inquiries, whether they come in through our online platform or at our physical location. We will also implement a reliable customer service system to ensure that all inquiries are handled in a timely and efficient manner.
Continuous improvement involves regularly reviewing and improving our services based on feedback from our customers. We will actively seek feedback from our customers and use this to identify areas where we can improve. By continuously improving our services, we can ensure that we are always meeting the needs of our customers and exceeding their expectations.
In conclusion, our pricing and service strategies are designed to ensure that we provide maximum value to our customers while also capturing the value that our services provide. By focusing on value-based pricing and a service strategy centred around personalisation, responsiveness, and continuous improvement, we can ensure the success of Orphan's Asrina Wellness Consultant Charity.
Advertising Strategy
Advert Tactic 1: Social Media Advocacy Campaign
Objective: To raise awareness about the plight of orphans and the services we offer to support them. Activities: We will create a series of impactful and emotive posts focusing on the stories of the orphans we support, the importance of mental health, and the need for education. We will also highlight the transparency and impact of our donation process. Implementation: We'll start by creating a content calendar for a 3-month period, outlining the themes and messages for each post. We'll then design the posts using in-house resources and schedule them using a social media management tool. We'll monitor engagement levels and adjust our approach as necessary.
Advert Tactic 2: Partnership with Influential Figures
Objective: To leverage the influence of well-known figures in our target segments to reach a wider audience. Activities: We'll identify and approach influential figures within the Orphanage Supporters, Mental Health Advocates, and Youth Empowerment Movement segments. We'll invite them to become ambassadors for our cause and to share our messaging with their followers. Implementation: We'll create a list of potential influencers and begin outreach. We'll draft a partnership proposal outlining the benefits of working with us and the impact they can make. This will be a continuous process, with new influencers being approached every month.
Advert Tactic 3: Online Webinars
Objective: To educate and engage our target segments about the issues facing orphans and the ways they can help. Activities: We'll conduct regular webinars covering topics such as mental health challenges faced by orphans, the importance of education, and the role of advocacy. We'll also use these webinars to showcase our services and the impact of our work. Implementation: We'll begin by developing a webinar schedule and topics for the first quarter. We'll then promote these webinars through our social media channels and email newsletters. The webinars will be conducted using a reliable online platform and will be recorded for future use.
Advert Tactic 4: Email Marketing
Objective: To keep our audience informed about our work, the impact of their support, and future opportunities to get involved. Activities: We'll send regular newsletters that highlight the stories of the orphans we support, updates on our programs, and calls to action for donations or other forms of support. Implementation: We'll create a template for our newsletters and develop a content plan for the first six months. We'll then schedule these newsletters to be sent out at regular intervals. We'll also monitor open and click-through rates to assess the effectiveness of our email marketing.
Advert Tactic 5: Local Community Events
Objective: To raise awareness and generate support at a local level. Activities: We'll host community events, such as charity runs or educational workshops, that align with our mission and services. These events will provide an opportunity for the local community to get involved and learn more about our work. Implementation: We'll identify suitable events for the next year and begin planning for the first event immediately. We'll promote these events through our social media channels, email newsletters, and local press. We'll also track attendance and feedback to assess the success of each event.
Operations
Key Activities
Programme Development: We undertake the creation and development of comprehensive wellbeing programmes for orphans. These programmes are designed to ensure holistic care, encompassing mental health services, education, and accommodation. Our team of experts works tirelessly to create programmes that are not only beneficial but also engaging and enjoyable for the children.
Education Support: A key activity of ours involves providing educational support for orphans. We focus on mental health awareness and advocacy, ensuring that the children have the necessary resources to excel acadically. This includes creating an environment conducive to learning, providing necessary learning materials, and offering tutoring services.
Mental Health Counselling: We conduct regular counselling sessions to promote emotional wellbeing and resilience in orphaned individuals. Our trained counsellors work closely with the children, helping them navigate their emotions and deal with any mental health issues they may be experiencing.
Youth Empowerment Workshops: We organise regular workshops aimed at empowering the youth. These workshops focus on building confidence and resilience, equipping the children with the necessary skills to face life's challenges. The workshops are interactive, engaging, and tailored to the needs of the children.
Advocacy: We are actively involved in advocating for the rights and wellbeing of orphans. This involves working with governmental and non-governmental organisations to create policies that protect and promote the interests of the children.
KPIs
Number of Orphans Reached:
Definition: This is the total number of orphans that have been reached by our programmes and services.
Importance: This KPI helps us measure the reach and impact of our services. The more orphans we reach, the more lives we are able to positively impact.
Data Collection: This data can be collected through our registration and attendance records.
Programme Completion Rate:
Definition: This is the rate at which orphans complete our programmes.
Importance: This KPI measures the effectiveness and appeal of our programmes. A high completion rate indicates that the programmes are beneficial and engaging.
Data Collection: This data can be collected through our programme tracking systems.
Improvement in Mental Health:
Definition: This is the rate of improvement in the mental health of the orphans we serve.
Importance: This KPI helps us measure the effectiveness of our mental health counselling services.
Data Collection: This data can be collected through regular mental health assessments conducted by our counsellors.
Academic Progress:
Definition: This is the rate of academic progress among the orphans we serve.
Importance: This KPI helps us measure the effectiveness of our educational support services.
Data Collection: This data can be collected through regular academic assessments and progress reports.
Workshop Attendance:
Definition: This is the rate of attendance at our youth empowerment workshops.
Importance: This KPI helps us measure the appeal and impact of our workshops. High attendance rates indicate that the workshops are engaging and beneficial to the orphans.
Data Collection: This data can be collected through our workshop registration and attendance records.
Quality Control
At Orphan's Asrina Wellness Consultant Charity, we are committed to ensuring the highest level of quality in all our programs and services. Our quality control measures are designed to monitor, evaluate, and improve our operations continuously. We believe that the best way to serve our beneficiaries is through consistent, high-quality services.
Our quality control process begins with our staff. We hire professionals who are passionate about the cause and have the necessary qualifications to deliver our services effectively. Regular training programs are conducted to ensure that our staff remains updated on the latest best practices in the field. These training programs also serve to reinforce our commitment to quality and excellence.
For our wellbeing programs and education support services, we have a structured evaluation process in place. This includes regular assessments of the children's progress, feedback sessions with the children, and consultations with experts in the field. This allows us to make necessary adjustments and improvements to our programs and services.
We also have a robust feedback system in place for our beneficiaries and stakeholders. We actively encourage feedback and use it as a tool for improvement. We believe that our beneficiaries are our best critics, and their feedback is invaluable in helping us improve.
Implementation Plan
Our implementation plan focuses on the optimal use of our investment to ensure the success of our upcoming operations. The plan is as follows:
Investment Item 1: The initial investment of 20500 will be used to set up our online and physical operations. This includes setting up our website, procuring necessary equipment, and renting a physical location for our operations.
Investment Item 2: An amount of 12000 will be dedicated to hiring mental health counsellors. These professionals will play a crucial role in delivering our mental health counselling services and wellbeing programs. They will also be involved in our education support services, creating awareness and advocacy programs about mental health.
Investment Item 3: An investment of 5500 will be allocated to our education support programs. This will cover the cost of educational materials, hiring tutors, and setting up a conducive learning environment for the children.
Investment Item 4: An investment of 3000 will be used for staff training. Regular training programs will be conducted to ensure that our staff is equipped with the latest knowledge and skills to deliver our services effectively.
We believe that with this implementation plan, we will be able to launch our operations successfully and make a significant impact on the lives of orphans worldwide.
Technology Strategy
Technology Selection
Customer Relationship Management (CRM) Software: To manage our interactions with current and future donors, we've chosen to use CRM software. This tool will allow us to maintain a database of donor information, track interactions, and analyse data to improve our fundraising efforts.
Learning Management System (LMS): To deliver our education support services, we will utilise an LMS. This platform will provide a structured environment for our orphans to learn and grow.
Telehealth Technology: For our mental health counselling services, we've selected telehealth technology. This will enable us to provide counselling sessions remotely, ensuring that orphans worldwide have access to our services.
Website and Mobile Application: To reach a wider audience and provide easy access to our services, we will develop a user-friendly website and mobile application. These platforms will also serve as our primary fundraising channels.
Expected Technology Contribution
CRM software will streamline our fundraising efforts, allowing us to build strong relationships with our donors. It will also provide valuable insights that will help us improve our strategies and increase our impact.
The LMS will enable us to deliver quality education to orphans worldwide. It will also allow us to track their progress and provide personalised support.
Telehealth technology will make our counselling services more accessible, ensuring that all orphans, regardless of their location, can benefit from our support.
Our website and mobile application will increase our visibility, making it easier for donors to contribute and for orphans to access our services. They will also provide a platform for us to share success stories and updates about our work.
Technology Requirements
CRM Software: We will need a computer system with a secure internet connection to run the CRM software. We will also require training for our staff to ensure they can effectively use the software.
LMS: To run the LMS, we will need a reliable server and high-speed internet connection. We will also need to invest in creating engaging and informative educational content.
Telehealth Technology: This will require a secure and reliable internet connection, as well as devices (computers, tablets, or smartphones) with video conferencing capabilities.
Website and Mobile Application: We will need a reliable hosting service for our website and a developer to create and maintain our mobile application. We will also need to invest in search engine optimisation (SEO) and user experience (UX) design to ensure our platforms are user-friendly and easily discoverable.
Technology Implementation
Identify Vendors: We will start by identifying potential vendors for each technology. We will consider factors such as cost, functionality, customer support, and user reviews in our decision-making process.
Test and Evaluate: Once we have identified potential vendors, we will test and evaluate each technology to ensure it meets our needs and is user-friendly.
Train Staff: After selecting our technologies, we will train our staff to ensure they can effectively use each tool. This will involve hands-on training sessions and ongoing support.
Implement: Finally, we will implement each technology in our operations. We will monitor their performance and make adjustments as necessary to ensure they are contributing to our mission.
Technology Management
Maintenance: We will schedule regular maintenance checks for each technology to ensure they are functioning optimally. This will involve updating software, checking for security vulnerabilities, and resolving any technical issues.
Upgrades: To ensure our technologies remain effective and up-to-date, we will plan for regular upgrades. This will involve monitoring advancements in technology and evaluating if they can benefit our operations.
Data Management: We will implement a robust data management strategy to protect the information of our donors and beneficiaries. This will involve regular data backups, secure storage, and strict access controls.
Security: Finally, we will prioritise the security of our technologies. This will involve implementing strong security measures, such as firewalls and encryption, and educating our staff about cybersecurity best practices.
Digital Strategy
In our quest to establish Orphan's Asrina Wellness Consultant Charity as a leading global entity in the orphan's wellbeing sector, we recognise the immense potential of the digital space. Our digital strategy will revolve around five main areas: website development, social media marketing, digital fundraising, content marketing, and online counselling.
Website Development: Our first step in our digital journey will be to create a professional, user-friendly website that serves as a hub for information about our services and programs. The website will be designed to be accessible and easy to navigate, ensuring that all users, regardless of their digital literacy levels, can find the information they need. We will incorporate a secure online donation platform into the website, allowing supporters from around the world to contribute to our cause.
Social Media Marketing: To reach a wider audience, we will establish a presence on various social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. These platforms will be used to share updates about our programs, success stories, and fundraising campaigns. We will engage with our followers regularly, fostering a strong online community of supporters. Social media will also provide a platform for our beneficiaries to share their experiences and progress, inspiring others and attracting more support for our cause.
Digital Fundraising: We will leverage digital platforms to conduct fundraising campaigns. This could include crowdfunding, online auctions, and virtual events. We will use compelling storytelling and impactful visuals to engage potential donors and encourage them to contribute. Regular updates on how funds are being used and the impact they are making will help build trust and encourage repeat donations.
Content Marketing: We will create and share valuable, relevant content that resonates with our target audience. This could include blog posts, articles, videos, and infographics that educate the public about the challenges faced by orphans and the difference our programs are making. By positioning ourselves as thought leaders in the field, we can build credibility and attract more supporters.
Online Counselling: Recognising the importance of mental health support for our beneficiaries, we will offer online counselling services. This will allow us to reach orphans who may not have access to such services in their local communities. We will use secure video conferencing tools to conduct these sessions, ensuring privacy and confidentiality.
In addition to these tactics, we will also implement search engine optimisation (SEO) strategies to improve our visibility online. This will include regular website updates, keyword optimisation, and link building. Moreover, we will use digital analytics tools to monitor our performance and make data-driven decisions. This will allow us to understand what is working and what needs to be improved, ensuring that our digital strategy remains effective and responsive to our audience's needs. In conclusion, our digital strategy is not just about having a digital presence; it's about using digital tools and platforms to enhance our service delivery, reach more people, and make a bigger impact. Through this comprehensive digital strategy, we aim to transform Orphan's Asrina Wellness Consultant Charity into a globally recognised and respected organisation in the field of orphan's wellbeing.
Management
Management Structure
Organizational Hierarchy
Orphan's Asrina Wellness Consultant Charity has a flat organizational hierarchy to encourage collaboration and open communication. At the top of the hierarchy is the Executive Director, who oversees the entire operation. Below the Executive Director are the Program Manager, the Fundraising Manager, and the Communications Manager, each responsible for their respective departments. The hierarchy is designed to facilitate quick decision-making and foster a sense of ownership among employees.
Decision-Making Process
The decision-making process at Orphan's Asrina Wellness Consultant Charity is collaborative and inclusive. Decisions are typically made by teams rather than individuals, with the Executive Director having the final say. The process encourages input from all team members, fostering a culture of shared responsibility and accountability. This approach ensures that all decisions align with the charity's mission and values.
Employee Roster
Executive Director: The Executive Director is responsible for the overall strategic direction and management of the charity. Their responsibilities include setting long-term goals, overseeing operations, and ensuring the charity's financial sustainability. The candidate for this position should have a strong background in non-profit management, excellent leadership skills, and a deep commitment to the welfare of orphans.
Program Manager: The Program Manager oversees the planning and execution of all the charity's programs. They are responsible for ensuring that the programs meet the needs of the orphans and align with the charity's mission. They also evaluate the effectiveness of the programs and make necessary improvements. The candidate for this position should have experience in program management, a background in social work or a related field, and a passion for child welfare.
Fundraising Manager: The Fundraising Manager is in charge of raising funds to support the charity's programs. They develop and implement fundraising strategies, cultivate relationships with donors, and manage fundraising events. The candidate for this position should have a proven track record in fundraising, excellent communication skills, and a strong network of potential donors.
Communications Manager: The Communications Manager is responsible for promoting the charity's work and raising its profile. They manage the charity's online presence, create content for the website and social media, and handle media relations. The candidate for this position should have experience in communications or public relations, excellent writing skills, and a knack for storytelling.
Counsellor: The Counsellor provides mental health support to the orphans. They conduct individual and group counselling sessions, develop mental health programs, and provide crisis intervention when necessary. The candidate for this position should have a degree in counselling or psychology, experience working with children or adolescents, and a deep understanding of the issues faced by orphans.
Recruitment
The recruitment process for Orphan's Asrina Wellness Consultant Charity will be thorough, transparent, and fair. It will be designed to attract individuals who are passionate about child welfare, have relevant experience, and are committed to the charity's mission. The recruitment process will include job postings on relevant online platforms and at physical locations where potential candidates are likely to see them. The postings will clearly outline the job responsibilities, qualifications, and the application procedure.
After the application deadline, the charity will shortlist candidates based on their qualifications and experience. Shortlisted candidates will be invited for an interview, during which they will be assessed on their skills, experience, and fit with the charity's culture and mission. The interview will be conducted by a panel comprising the Executive Director and other senior staff members. The panel will make the final decision on the successful candidate, who will then be offered a contract.
Training and Development
Training and development at Orphan's Asrina Wellness Consultant Charity will be continuous and comprehensive. New employees will undergo an induction program to familiarise them with the charity's operations, culture, and expectations. The induction program will also cover the charity's policies and procedures, including child protection, confidentiality, and data protection. The charity will also provide role-specific training to equip new employees with the skills and knowledge they need to perform their roles effectively.
In addition to initial training, the charity will provide ongoing professional development opportunities to its staff. These may include workshops, seminars, and courses relevant to their roles. The charity will also encourage staff to pursue further education and training by providing financial assistance or study leave where possible. Performance appraisals will be conducted regularly to identify areas for improvement and potential training needs. The charity will also have a succession planning strategy in place to ensure that it has a pool of capable employees ready to take up leadership roles when they become available.
CSR Policy
Orphan's Asrina Wellness Consultant Charity is committed to conducting its operations in a socially responsible manner. This commitment extends to all aspects of our work, from the way we treat our employees to the impact we have on the communities we serve. We believe that our success is tied to the wellbeing of these communities, and we aim to make a positive contribution to them through our programs and activities.
We are committed to promoting and protecting the rights of orphans and will work tirelessly to improve their lives. We will engage with our stakeholders, including donors, partners, and the communities we serve, in a transparent and accountable manner. We will also strive to minimise our environmental footprint by implementing sustainable practices in our operations. Our employees are our greatest asset, and we will provide them with a safe, inclusive, and supportive working environment where they can grow and thrive.
Growth Strategy
Market Development
As Orphan's Asrina Wellness Consultant Charity, our services are designed to reach out to orphans globally. Our current distribution channels are both online and physical locations. We are committed to extending our reach and impact, therefore, we will focus on strategic market development. Our online presence allows us to reach out to orphans and supporters worldwide. We will enhance our digital marketing strategies and social media presence to create awareness about our organisation and the services we offer. This will include SEO optimisation, content marketing, and targeted ads.
In addition to our online outreach, we understand the importance of physical presence in the locations we operate. We will identify regions with a high concentration of our target demographic and set up physical centres. These centres will serve as hubs for our wellbeing programs, education support, mental health counselling, and youth empowerment workshops. They will also provide a space for orphans to come together, forming a community of support and encouragement.
Product Development
At Orphan's Asrina Wellness Consultant Charity, we believe in the continuous improvement and expansion of our services. We will continue to refine our existing programs, ensuring they are delivering the necessary support for orphans. We will keep abreast of the latest research in orphan's wellbeing, education, mental health, and advocacy, and incorporate this into our programs to keep them relevant and effective.
Furthermore, we will develop new services based on the identified needs of our target demographic. One potential area of expansion could be the development of a mentorship program, where successful individuals who were once orphans mentor the current orphans. This will not only provide the orphans with role models but also give them practical guidance on navigating life's challenges.
We also plan to launch an online platform that will provide resources, webinars, and interactive sessions for orphans. This platform will be accessible globally, allowing us to reach out to orphans who may not have physical access to our centres. It will also provide a platform for orphans to connect with each other, share their experiences, and form a supportive community.
Partnerships
Partnerships are a key component of our growth strategy. We will seek to form alliances with other organisations, both local and international, that share our mission of improving the wellbeing of orphans. These partnerships will allow us to pool resources, share expertise, and extend our reach.
We will also partner with educational institutions and mental health professionals to ensure our education support services and mental health counselling are of the highest standards. Additionally, we will seek partnerships with corporations for sponsorships and fundraising activities. These partnerships will not only provide financial support for our activities but also create awareness about our cause.
In conclusion, our growth strategy is focused on extending our reach through market development, improving and expanding our services through product development, and forming strategic partnerships. We are committed to creating a world where every orphan has the support and resources to lead a fulfilling life.
